SMM (Social Media Marketing)

Social Media Marketing (SMM) content is the variety of content shared on social media platforms to promote a brand, product, or service. This content aims to engage the audience, build brand awareness, drive traffic, and ultimately achieve marketing goals. SMM content can range from simple text updates and images to engaging videos and interactive formats.

SEO (Search Engine Optimization)

SEO content is online content designed to rank in search engines (like Google). Also, content written for SEO is typically optimized around a specific keyword. And when it comes to search engine optimization, make no mistake: Content is KEY.